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USC Elevation & Re-platform

Overview

USC was the first brand within Frasers Group to transition to the new and enhanced platform in the UK, going from monolith to MACH architecture. Focusing on delivering a consumer-centric experience for shoppers, featuring hyper-personalisation and best-in-class product discoverability. Part of the foundations of an advanced e-commerce ecosystem to future-proof the business and deliver outstanding shopping experience.​

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Key Results

  • 20.5% increase in conversion rate on elevated designs

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  • 28.9% drop in bounce rate on elevated designs 

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  • +118.8% increase in page views on elevated designs 

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  • Rolled out new design system and UI components 

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  • Improved consistency across all digital touchpoints

Elevation Journey

Re-platform

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