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Optimising User Journeys 

 UX | UI 

 Design Lead 

Collaborating with CRO, SEO and trade teams, conducting workshops, analysing data from ContentSquare and UserTesting insights,  I designed A/B test that optimised journeys, conversion rate and engagement.

 

Implementing learnings and continued testing to achieve a seamless experience for multiple Frasers Group' brands.

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Sale Journey Optimisation

House of Fraser

Search Bar Prominence

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Multibuy Offers Bar

House of Fraser & USC

Explore more optimisation work

USC

Bespoke Landing Pages

Workshops

Let's work together!

Looking for a senior designer who can connect UX, creative delivery and scalable systems? Let’s talk.

© Marta Paniagua. All rights reserved.

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