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Optimising User Journeys
UX | UI
Design Lead
Collaborating with CRO, SEO and trade teams, conducting workshops, analysing data from ContentSquare and UserTesting insights, I designed A/B test that optimised journeys, conversion rate and engagement. Implementing learnings and continued testing to achieve a seamless experience for multiple Frasers Group' brands.
Sale Journey Optimisation
House of Fraser
Search Bar Prominence
Multibuy Offers Bar
House of Fraser & USC
Explore more optimisation work
USC
Workshops
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