Campaign Creatives: Engaging, Accessible Visuals

With separate teams for retail and digital, most campaign concepts were initially developed by the retail creative team before being handed over to us, digital design team, for digital adaptation. I led the digital rollout of these campaigns across web, email, social, and affiliate. Translating static visuals into engaging, accessible digital content. This included everything from graphics and GIFs to interactive modules and platform-specific variations. A key challenge was ensuring accessibility without compromising the original look and feel, as retail designs often didn’t meet digital or accessibility standards. For online exclusive campaigns and promotions, I either led the design process end-to-end or reviewed and signed off work from junior designers, ensuring brand alignment and optimisation across all platforms. Alongside design delivery, I also ran workshops, collaborated with stakeholders to improve creative workflows, and helped implement brand-aligned design systems to improve efficiency and quality across outputs.