Hi, I am Marta

Senior UX/UI and Digital Designer with 7+ years of experience improving e-commerce journeys, building scalable design systems and delivering high-volume creative.

I combine UX, visual craft and performance data to create better digital experiences and smarter ways for teams to deliver them.

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UX/UI & Journey Optimisation

Improving e-commerce journeys through UX audits, analytics, testing and accessible, responsive design.

Design Systems & Scalable Workflows

Building reusable Figma systems, component libraries and templates that improve consistency and speed up delivery.

AI-Enabled
Creative Production

Developing practical AI workflows for campaign imagery, product replacements and digital-ready assets at scale.

Creative Operations & Team Enablement

Making high-volume, multi-channel delivery more efficient through better processes, localisation workflows and team upskilling.

Latest Work

Scaling global digital delivery

Designed connected systems for email, campaign production and localisation, helping teams deliver high-volume work consistently across digital touchpoints.

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AI-Powered Creative Production

Exploring, testing and embedding AI into creative production, from image generation and product replacement to reusable, brand ready workflows.

Explore More Work

Slazenger's Digital Transformation

Led the end-to-end redesign of Slazenger’s e-commerce experience, using research and analytics to simplify navigation, improve mobile journeys and establish the brand’s first scalable design system. The redesigned experience increased monthly users by 389% and reduced bounce rate by 11.1%.